ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Pulse

Summary

Sector n= Net Promoter Score Detractors, Passives, Promoters Colleague Friendliness Meeting Customer Needs
Retail Retail 697
51.6
8.3%
31.7%
60.0%
80.7%
86.8%
Leisure and Hospitality Leisure and Hospitality 397
58.4
8.6%
24.4%
67.0%
84.6%
87.7%
Automotive Automotive 16
43.8
12.5%
31.3%
56.3%
89.4%
85.6%
Finance Finance 17
47.1
11.8%
29.4%
58.8%
84.7%
84.1%
Telecommunication Telecommunication 1
0.0
0.0%
100.0%
0.0%
80.0%
70.0%

Data based on 1128 responses, submitted between 1st June 2025 and 21st December 2025.
Most recent report submitted 20th December 2025 at 12:28

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

2nd
Retail
51.6
n=697
Retail
3rd
Finance
47.1
n=17
Finance
4th
Automotive
43.8
n=16
Automotive

Colleague Friendliness

Overall, how friendly were the staff?

1st
Automotive
89.4%
n=16
Automotive
2nd
Finance
84.7%
n=17
Finance
4th
Retail
80.7%
n=697
Retail

Meeting Customer Needs

Were your needs met?

2nd
Retail
86.8%
n=697
Retail
3rd
Automotive
85.6%
n=16
Automotive
4th
Finance
84.1%
n=17
Finance