ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Retail

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Retail: Supermarket	416	35.1	4.3% 56.3% 39.4%	79.2%	82.9%
Retail: High Street / Department	321	30.5	10.0% 49.5% 40.5%	78.9%	81.6%
Retail: PFS	54	66.7	0.0% 33.3% 66.7%	86.7%	87.0%
Retail: Other	154	34.4	11.0% 43.5% 45.5%	76.2%	84.9%
Retail: Luxury	13	46.2	15.4% 23.1% 61.5%	84.6%	80.0%

Data based on 958 responses, submitted between 1st September 2024 and 21st March 2025.
Most recent report submitted 20th March 2025 at 10:50

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

66.7
n=54

Retail: PFS

2nd

46.2
n=13

Retail: Luxury

3rd

35.1
n=416

Retail: Supermarket

4th

34.4
n=154

Retail: Other

5th

30.5
n=321

Retail: High Street / Department

Colleague Friendliness

Overall, how friendly were the staff?

1st

86.7%
n=54

Retail: PFS

2nd

84.6%
n=13

Retail: Luxury

3rd

79.2%
n=416

Retail: Supermarket

4th

78.9%
n=321

Retail: High Street / Department

5th

76.2%
n=154

Retail: Other

Meeting Customer Needs

Were your needs met?

1st

87.0%
n=54

Retail: PFS

2nd

84.9%
n=154

Retail: Other

3rd

82.9%
n=416

Retail: Supermarket

4th

81.6%
n=321

Retail: High Street / Department

5th

80.0%
n=13