ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Retail

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Retail: Supermarket	332	44.0	6.3% 43.4% 50.3%	78.1%	86.4%
Retail: Other	119	45.4	11.8% 31.1% 57.1%	76.1%	87.7%
Retail: High Street / Department	153	53.6	6.5% 33.3% 60.1%	83.2%	84.2%
Retail: PFS	45	66.7	2.2% 28.9% 68.9%	87.6%	89.3%
Retail: Luxury	6	33.3	33.3% 0.0% 66.7%	71.7%	71.7%

Data based on 655 responses, submitted between 1st March 2025 and 31st August 2025.
Most recent report submitted 30th August 2025 at 14:07

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

66.7
n=45

Retail: PFS

2nd

53.6
n=153

Retail: High Street / Department

3rd

45.4
n=119

Retail: Other

4th

44.0
n=332

Retail: Supermarket

5th

33.3
n=6

Retail: Luxury

Colleague Friendliness

Overall, how friendly were the staff?

1st

87.6%
n=45

Retail: PFS

2nd

83.2%
n=153

Retail: High Street / Department

3rd

78.1%
n=332

Retail: Supermarket

4th

76.1%
n=119

Retail: Other

5th

71.7%
n=6

Retail: Luxury

Meeting Customer Needs

Were your needs met?

1st

89.3%
n=45

Retail: PFS

2nd

87.7%
n=119

Retail: Other

3rd

86.4%
n=332

Retail: Supermarket

4th

84.2%
n=153

Retail: High Street / Department

5th

71.7%
n=6