ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Retail

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Retail: Supermarket	345	36.2	4.3% 55.1% 40.6%	78.2%	84.1%
Retail: PFS	46	63.0	0.0% 37.0% 63.0%	86.1%	85.4%
Retail: Other	131	42.7	10.7% 35.9% 53.4%	75.9%	85.8%
Retail: High Street / Department	214	37.4	7.9% 46.7% 45.3%	80.0%	81.3%
Retail: Luxury	6	50.0	16.7% 16.7% 66.7%	80.0%	78.3%

Data based on 742 responses, submitted between 1st December 2024 and 1st June 2025.
Most recent report submitted 31st May 2025 at 17:48

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

63.0
n=46

Retail: PFS

2nd

50.0
n=6

Retail: Luxury

3rd

42.7
n=131

Retail: Other

4th

37.4
n=214

Retail: High Street / Department

5th

36.2
n=345

Retail: Supermarket

Colleague Friendliness

Overall, how friendly were the staff?

1st

86.1%
n=46

Retail: PFS

2nd

80.0%
n=214

Retail: High Street / Department

2nd

80.0%
n=6

Retail: Luxury

3rd

78.2%
n=345

Retail: Supermarket

4th

75.9%
n=131

Retail: Other

Meeting Customer Needs

Were your needs met?

1st

85.8%
n=131

Retail: Other

2nd

85.4%
n=46

Retail: PFS

3rd

84.1%
n=345

Retail: Supermarket

4th

81.3%
n=214

Retail: High Street / Department

5th

78.3%
n=6