ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Pulse

Leisure and Hospitality

Summary

Sector n= Net Promoter Score Detractors, Passives, Promoters Colleague Friendliness Meeting Customer Needs
Hospitality: Food & Drink 258
27.1
12.0%
48.8%
39.1%
77.4%
80.7%
Leisure 36
72.2
2.8%
22.2%
75.0%
90.8%
91.9%
Hospitality: Accommodation 16
43.8
12.5%
31.3%
56.3%
80.6%
85.6%
Transport & Travel 10
30.0
20.0%
30.0%
50.0%
74.0%
78.0%
Health & Beauty 80
70.0
1.3%
27.5%
71.3%
88.5%
90.5%

Data based on 400 responses, submitted between 1st September 2024 and 21st March 2025.
Most recent report submitted 20th March 2025 at 10:30

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st
72.2
n=36
Leisure
2nd
70.0
n=80
Health & Beauty
3rd
43.8
n=16
Hospitality: Accommodation
4th
30.0
n=10
Transport & Travel
5th
27.1
n=258
Hospitality: Food & Drink

Colleague Friendliness

Overall, how friendly were the staff?

1st
90.8%
n=36
Leisure
2nd
88.5%
n=80
Health & Beauty
3rd
80.6%
n=16
Hospitality: Accommodation
4th
77.4%
n=258
Hospitality: Food & Drink
5th
74.0%
n=10
Transport & Travel

Meeting Customer Needs

Were your needs met?

1st
91.9%
n=36
Leisure
2nd
90.5%
n=80
Health & Beauty
3rd
85.6%
n=16
Hospitality: Accommodation
4th
80.7%
n=258
Hospitality: Food & Drink
5th
78.0%
n=10
Transport & Travel