ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Leisure and Hospitality

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Leisure	53	64.2	3.8% 28.3% 67.9%	90.2%	90.4%
Hospitality: Food & Drink	277	19.9	13.4% 53.4% 33.2%	77.3%	79.4%
Transport & Travel	23	47.8	17.4% 17.4% 65.2%	82.6%	83.5%
Health & Beauty	68	79.4	4.4% 11.8% 83.8%	90.9%	93.8%
Hospitality: Accommodation	17	47.1	11.8% 29.4% 58.8%	85.3%	87.1%

Data based on 438 responses, submitted between 1st June 2024 and 10th December 2024.
Most recent report submitted 9th December 2024 at 18:00

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

79.4
n=68

Health & Beauty

2nd

64.2
n=53

Leisure

3rd

47.8
n=23

Transport & Travel

4th

47.1
n=17

Hospitality: Accommodation

5th

19.9
n=277

Hospitality: Food & Drink

Colleague Friendliness

Overall, how friendly were the staff?

1st

90.9%
n=68

Health & Beauty

2nd

90.2%
n=53

Leisure

3rd

85.3%
n=17

Hospitality: Accommodation

4th

82.6%
n=23

Transport & Travel

5th

77.3%
n=277

Hospitality: Food & Drink

Meeting Customer Needs

Were your needs met?

1st

93.8%
n=68

Health & Beauty

2nd

90.4%
n=53

Leisure

3rd

87.1%
n=17

Hospitality: Accommodation

4th

83.5%
n=23

Transport & Travel

5th

79.4%
n=277