ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Leisure and Hospitality

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Hospitality: Food & Drink	258	27.1	12.0% 48.8% 39.1%	77.4%	80.7%
Leisure	36	72.2	2.8% 22.2% 75.0%	90.8%	91.9%
Hospitality: Accommodation	16	43.8	12.5% 31.3% 56.3%	80.6%	85.6%
Transport & Travel	10	30.0	20.0% 30.0% 50.0%	74.0%	78.0%
Health & Beauty	80	70.0	1.3% 27.5% 71.3%	88.5%	90.5%

Data based on 400 responses, submitted between 1st September 2024 and 21st March 2025.
Most recent report submitted 20th March 2025 at 10:30

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

72.2
n=36

Leisure

2nd

70.0
n=80

Health & Beauty

3rd

43.8
n=16

Hospitality: Accommodation

4th

30.0
n=10

Transport & Travel

5th

27.1
n=258

Hospitality: Food & Drink

Colleague Friendliness

Overall, how friendly were the staff?

1st

90.8%
n=36

Leisure

2nd

88.5%
n=80

Health & Beauty

3rd

80.6%
n=16

Hospitality: Accommodation

4th

77.4%
n=258

Hospitality: Food & Drink

5th

74.0%
n=10

Transport & Travel

Meeting Customer Needs

Were your needs met?

1st

91.9%
n=36

Leisure

2nd

90.5%
n=80

Health & Beauty

3rd

85.6%
n=16

Hospitality: Accommodation

4th

80.7%
n=258

Hospitality: Food & Drink

5th

78.0%
n=10