ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Leisure and Hospitality

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Hospitality: Food & Drink	205	33.2	10.7% 45.4% 43.9%	79.6%	83.8%
Hospitality: Accommodation	18	72.2	0.0% 27.8% 72.2%	86.1%	93.3%
Leisure	27	74.1	3.7% 18.5% 77.8%	86.7%	83.7%
Health & Beauty	86	72.1	2.3% 23.3% 74.4%	87.2%	89.7%
Transport & Travel	12	41.7	16.7% 25.0% 58.3%	77.5%	84.2%

Data based on 348 responses, submitted between 1st December 2024 and 2nd June 2025.
Most recent report submitted 1st June 2025 at 16:56

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

74.1
n=27

Leisure

2nd

72.2
n=18

Hospitality: Accommodation

3rd

72.1
n=86

Health & Beauty

4th

41.7
n=12

Transport & Travel

5th

33.2
n=205

Hospitality: Food & Drink

Colleague Friendliness

Overall, how friendly were the staff?

1st

87.2%
n=86

Health & Beauty

2nd

86.7%
n=27

Leisure

3rd

86.1%
n=18

Hospitality: Accommodation

4th

79.6%
n=205

Hospitality: Food & Drink

5th

77.5%
n=12

Transport & Travel

Meeting Customer Needs

Were your needs met?

1st

93.3%
n=18

Hospitality: Accommodation

2nd

89.7%
n=86

Health & Beauty

3rd

84.2%
n=12

Transport & Travel

4th

83.8%
n=205

Hospitality: Food & Drink

5th

83.7%
n=27