ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Pulse

Retail

Summary

Sector n= Net Promoter Score Detractors, Passives, Promoters Colleague Friendliness Meeting Customer Needs
Retail: Supermarket 162
53.7
6.2%
34.0%
59.9%
83.6%
86.9%
Retail: Other 119
29.4
9.2%
52.1%
38.7%
78.0%
81.9%
Retail: High Street / Department 85
63.5
9.4%
17.6%
72.9%
82.1%
82.7%
Retail: PFS 45
48.9
4.4%
42.2%
53.3%
82.4%
83.4%
Retail: Luxury 4
25.0
0.0%
75.0%
25.0%
72.5%
0.0%

Data based on 415 responses, submitted between 1st January 2026 and 16th July 2026.
Most recent report submitted 10th July 2026 at 17:44

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st
63.5
n=85
Retail: High Street / Department
2nd
53.7
n=162
Retail: Supermarket
3rd
48.9
n=45
Retail: PFS
4th
29.4
n=119
Retail: Other
5th
25.0
n=4
Retail: Luxury

Colleague Friendliness

Overall, how friendly were the staff?

1st
83.6%
n=162
Retail: Supermarket
2nd
82.4%
n=45
Retail: PFS
3rd
82.1%
n=85
Retail: High Street / Department
4th
78.0%
n=119
Retail: Other
5th
72.5%
n=4
Retail: Luxury

Meeting Customer Needs

Were your needs met?

1st
86.9%
n=132
Retail: Supermarket
2nd
83.4%
n=35
Retail: PFS
3rd
82.7%
n=85
Retail: High Street / Department
4th
81.9%
n=75
Retail: Other
5th
0.0%
n=0
Retail: Luxury