ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Retail

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Retail: High Street / Department	116	60.3	11.2% 17.2% 71.6%	82.2%	84.0%
Retail: Supermarket	192	54.7	5.2% 34.9% 59.9%	82.5%	87.6%
Retail: Luxury	6	66.7	0.0% 33.3% 66.7%	85.0%	100.0%
Retail: Other	124	31.5	7.3% 54.0% 38.7%	79.3%	82.3%
Retail: PFS	51	56.9	3.9% 35.3% 60.8%	83.5%	85.7%

Data based on 489 responses, submitted between 1st December 2025 and 4th June 2026.
Most recent report submitted 2nd June 2026 at 19:53

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

66.7
n=6

Retail: Luxury

2nd

60.3
n=116

Retail: High Street / Department

3rd

56.9
n=51

Retail: PFS

4th

54.7
n=192

Retail: Supermarket

5th

31.5
n=124

Retail: Other

Colleague Friendliness

Overall, how friendly were the staff?

1st

85.0%
n=6

Retail: Luxury

2nd

83.5%
n=51

Retail: PFS

3rd

82.5%
n=192

Retail: Supermarket

4th

82.2%
n=116

Retail: High Street / Department

5th

79.3%
n=124

Retail: Other

Meeting Customer Needs

Were your needs met?

1st

100.0%
n=3

Retail: Luxury

2nd

87.6%
n=174

Retail: Supermarket

3rd

85.7%
n=44

Retail: PFS

4th

84.0%
n=116

Retail: High Street / Department

5th

82.3%
n=107