ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Pulse

Retail

Summary

Sector n= Net Promoter Score Detractors, Passives, Promoters Colleague Friendliness Meeting Customer Needs
Retail: High Street / Department 116
60.3
11.2%
17.2%
71.6%
82.2%
84.0%
Retail: Supermarket 191
54.5
5.2%
35.1%
59.7%
82.5%
87.6%
Retail: Luxury 6
66.7
0.0%
33.3%
66.7%
85.0%
100.0%
Retail: Other 123
30.9
7.3%
54.5%
38.2%
79.2%
82.3%
Retail: PFS 51
56.9
3.9%
35.3%
60.8%
83.5%
85.7%

Data based on 487 responses, submitted between 1st December 2025 and 1st June 2026.
Most recent report submitted 30th May 2026 at 10:50

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st
66.7
n=6
Retail: Luxury
2nd
60.3
n=116
Retail: High Street / Department
3rd
56.9
n=51
Retail: PFS
4th
54.5
n=191
Retail: Supermarket
5th
30.9
n=123
Retail: Other

Colleague Friendliness

Overall, how friendly were the staff?

1st
85.0%
n=6
Retail: Luxury
2nd
83.5%
n=51
Retail: PFS
3rd
82.5%
n=191
Retail: Supermarket
4th
82.2%
n=116
Retail: High Street / Department
5th
79.2%
n=123
Retail: Other

Meeting Customer Needs

Were your needs met?

1st
100.0%
n=3
Retail: Luxury
2nd
87.6%
n=174
Retail: Supermarket
3rd
85.7%
n=44
Retail: PFS
4th
84.0%
n=116
Retail: High Street / Department
5th
82.3%
n=107
Retail: Other