ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Retail

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Retail: Supermarket	223	54.3	5.4% 35.0% 59.6%	82.5%	86.4%
Retail: PFS	56	58.9	3.6% 33.9% 62.5%	82.9%	86.7%
Retail: Other	135	24.4	11.9% 51.9% 36.3%	76.8%	80.2%
Retail: High Street / Department	135	59.3	11.1% 18.5% 70.4%	82.6%	84.1%
Retail: Luxury	5	80.0	0.0% 20.0% 80.0%	88.0%	100.0%

Data based on 554 responses, submitted between 1st November 2025 and 5th May 2026.
Most recent report submitted 2nd May 2026 at 09:40

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

80.0
n=5

Retail: Luxury

2nd

59.3
n=135

Retail: High Street / Department

3rd

58.9
n=56

Retail: PFS

4th

54.3
n=223

Retail: Supermarket

5th

24.4
n=135

Retail: Other

Colleague Friendliness

Overall, how friendly were the staff?

1st

88.0%
n=5

Retail: Luxury

2nd

82.9%
n=56

Retail: PFS

3rd

82.6%
n=135

Retail: High Street / Department

4th

82.5%
n=223

Retail: Supermarket

5th

76.8%
n=135

Retail: Other

Meeting Customer Needs

Were your needs met?

1st

100.0%
n=3

Retail: Luxury

2nd

86.7%
n=54

Retail: PFS

3rd

86.4%
n=218

Retail: Supermarket

4th

84.1%
n=135

Retail: High Street / Department

5th

80.2%
n=128