ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Pulse

Retail

Summary

Sector n= Net Promoter Score Detractors, Passives, Promoters Colleague Friendliness Meeting Customer Needs
Retail: Supermarket 257
56.4
4.7%
34.2%
61.1%
82.8%
87.2%
Retail: High Street / Department 167
59.9
10.8%
18.6%
70.7%
83.4%
84.6%
Retail: PFS 68
61.8
2.9%
32.4%
64.7%
84.0%
87.1%
Retail: Other 146
20.5
14.4%
50.7%
34.9%
75.1%
79.2%
Retail: Luxury 5
100.0
0.0%
0.0%
100.0%
98.0%
100.0%

Data based on 643 responses, submitted between 1st October 2025 and 1st April 2026.
Most recent report submitted 30th March 2026 at 14:04

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st
100.0
n=5
Retail: Luxury
2nd
61.8
n=68
Retail: PFS
3rd
59.9
n=167
Retail: High Street / Department
4th
56.4
n=257
Retail: Supermarket
5th
20.5
n=146
Retail: Other

Colleague Friendliness

Overall, how friendly were the staff?

1st
98.0%
n=5
Retail: Luxury
2nd
84.0%
n=68
Retail: PFS
3rd
83.4%
n=167
Retail: High Street / Department
4th
82.8%
n=257
Retail: Supermarket
5th
75.1%
n=146
Retail: Other

Meeting Customer Needs

Were your needs met?

1st
100.0%
n=5
Retail: Luxury
2nd
87.2%
n=257
Retail: Supermarket
3rd
87.1%
n=68
Retail: PFS
4th
84.6%
n=167
Retail: High Street / Department
5th
79.2%
n=146
Retail: Other