ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Pulse

Retail

Summary

Sector n= Net Promoter Score Detractors, Passives, Promoters Colleague Friendliness Meeting Customer Needs
Retail: PFS 70
65.7
2.9%
28.6%
68.6%
84.4%
88.7%
Retail: Supermarket 279
58.1
3.9%
34.1%
62.0%
83.2%
88.2%
Retail: High Street / Department 184
62.5
10.3%
16.8%
72.8%
83.8%
85.1%
Retail: Other 157
22.3
14.6%
48.4%
36.9%
75.5%
80.1%
Retail: Luxury 5
100.0
0.0%
0.0%
100.0%
98.0%
100.0%

Data based on 695 responses, submitted between 1st September 2025 and 22nd March 2026.
Most recent report submitted 21st March 2026 at 09:22

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st
100.0
n=5
Retail: Luxury
2nd
65.7
n=70
Retail: PFS
3rd
62.5
n=184
Retail: High Street / Department
4th
58.1
n=279
Retail: Supermarket
5th
22.3
n=157
Retail: Other

Colleague Friendliness

Overall, how friendly were the staff?

1st
98.0%
n=5
Retail: Luxury
2nd
84.4%
n=70
Retail: PFS
3rd
83.8%
n=184
Retail: High Street / Department
4th
83.2%
n=279
Retail: Supermarket
5th
75.5%
n=157
Retail: Other

Meeting Customer Needs

Were your needs met?

1st
100.0%
n=5
Retail: Luxury
2nd
88.7%
n=70
Retail: PFS
3rd
88.2%
n=279
Retail: Supermarket
4th
85.1%
n=184
Retail: High Street / Department
5th
80.1%
n=157
Retail: Other