ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Pulse

Retail

Summary

Sector n= Net Promoter Score Detractors, Passives, Promoters Colleague Friendliness Meeting Customer Needs
Retail: PFS 59
69.5
3.4%
23.7%
72.9%
84.9%
89.8%
Retail: Supermarket 252
56.0
4.4%
35.3%
60.3%
82.7%
87.8%
Retail: High Street / Department 175
62.9
10.3%
16.6%
73.1%
84.0%
85.2%
Retail: Other 119
23.5
15.1%
46.2%
38.7%
75.0%
79.1%
Retail: Luxury 5
100.0
0.0%
0.0%
100.0%
98.0%
100.0%

Data based on 610 responses, submitted between 1st September 2025 and 4th March 2026.
Most recent report submitted 3rd March 2026 at 10:05

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st
100.0
n=5
Retail: Luxury
2nd
69.5
n=59
Retail: PFS
3rd
62.9
n=175
Retail: High Street / Department
4th
56.0
n=252
Retail: Supermarket
5th
23.5
n=119
Retail: Other

Colleague Friendliness

Overall, how friendly were the staff?

1st
98.0%
n=5
Retail: Luxury
2nd
84.9%
n=59
Retail: PFS
3rd
84.0%
n=175
Retail: High Street / Department
4th
82.7%
n=252
Retail: Supermarket
5th
75.0%
n=119
Retail: Other

Meeting Customer Needs

Were your needs met?

1st
100.0%
n=5
Retail: Luxury
2nd
89.8%
n=59
Retail: PFS
3rd
87.8%
n=252
Retail: Supermarket
4th
85.2%
n=175
Retail: High Street / Department
5th
79.1%
n=119
Retail: Other