ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Retail

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Retail: Other	131	26.0	14.5% 45.0% 40.5%	74.9%	81.0%
Retail: Supermarket	309	55.3	5.8% 33.0% 61.2%	82.4%	87.5%
Retail: High Street / Department	209	66.0	9.1% 15.8% 75.1%	84.6%	86.2%
Retail: PFS	63	66.7	4.8% 23.8% 71.4%	85.2%	89.8%
Retail: Luxury	6	100.0	0.0% 0.0% 100.0%	98.3%	100.0%

Data based on 718 responses, submitted between 1st August 2025 and 28th February 2026.
Most recent report submitted 26th February 2026 at 18:06

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

100.0
n=6

Retail: Luxury

2nd

66.7
n=63

Retail: PFS

3rd

66.0
n=209

Retail: High Street / Department

4th

55.3
n=309

Retail: Supermarket

5th

26.0
n=131

Retail: Other

Colleague Friendliness

Overall, how friendly were the staff?

1st

98.3%
n=6

Retail: Luxury

2nd

85.2%
n=63

Retail: PFS

3rd

84.6%
n=209

Retail: High Street / Department

4th

82.4%
n=309

Retail: Supermarket

5th

74.9%
n=131

Retail: Other

Meeting Customer Needs

Were your needs met?

1st

100.0%
n=6

Retail: Luxury

2nd

89.8%
n=63

Retail: PFS

3rd

87.5%
n=309

Retail: Supermarket

4th

86.2%
n=209

Retail: High Street / Department

5th

81.0%
n=131