ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Retail

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Retail: Other	126	24.6	15.1% 45.2% 39.7%	74.4%	80.6%
Retail: Supermarket	277	54.9	5.4% 34.3% 60.3%	82.9%	87.4%
Retail: High Street / Department	172	66.9	8.7% 15.7% 75.6%	84.9%	86.5%
Retail: PFS	54	66.7	5.6% 22.2% 72.2%	86.3%	89.6%
Retail: Luxury	6	100.0	0.0% 0.0% 100.0%	98.3%	100.0%

Data based on 635 responses, submitted between 1st August 2025 and 12th February 2026.
Most recent report submitted 10th February 2026 at 17:25

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

100.0
n=6

Retail: Luxury

2nd

66.9
n=172

Retail: High Street / Department

3rd

66.7
n=54

Retail: PFS

4th

54.9
n=277

Retail: Supermarket

5th

24.6
n=126

Retail: Other

Colleague Friendliness

Overall, how friendly were the staff?

1st

98.3%
n=6

Retail: Luxury

2nd

86.3%
n=54

Retail: PFS

3rd

84.9%
n=172

Retail: High Street / Department

4th

82.9%
n=277

Retail: Supermarket

5th

74.4%
n=126

Retail: Other

Meeting Customer Needs

Were your needs met?

1st

100.0%
n=6

Retail: Luxury

2nd

89.6%
n=54

Retail: PFS

3rd

87.4%
n=277

Retail: Supermarket

4th

86.5%
n=172

Retail: High Street / Department

5th

80.6%
n=126