ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Retail

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Retail: Other	122	23.0	15.6% 45.9% 38.5%	74.0%	80.3%
Retail: Supermarket	272	55.1	5.5% 33.8% 60.7%	82.9%	87.6%
Retail: High Street / Department	167	67.7	8.4% 15.6% 76.0%	85.4%	88.0%
Retail: PFS	47	72.3	4.3% 19.1% 76.6%	86.4%	90.2%
Retail: Luxury	6	100.0	0.0% 0.0% 100.0%	98.3%	100.0%

Data based on 614 responses, submitted between 1st August 2025 and 3rd February 2026.
Most recent report submitted 2nd February 2026 at 16:20

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

100.0
n=6

Retail: Luxury

2nd

72.3
n=47

Retail: PFS

3rd

67.7
n=167

Retail: High Street / Department

4th

55.1
n=272

Retail: Supermarket

5th

23.0
n=122

Retail: Other

Colleague Friendliness

Overall, how friendly were the staff?

1st

98.3%
n=6

Retail: Luxury

2nd

86.4%
n=47

Retail: PFS

3rd

85.4%
n=167

Retail: High Street / Department

4th

82.9%
n=272

Retail: Supermarket

5th

74.0%
n=122

Retail: Other

Meeting Customer Needs

Were your needs met?

1st

100.0%
n=6

Retail: Luxury

2nd

90.2%
n=47

Retail: PFS

3rd

88.0%
n=167

Retail: High Street / Department

4th

87.6%
n=272

Retail: Supermarket

5th

80.3%
n=122