ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Pulse

Retail

Summary

Sector n= Net Promoter Score Detractors, Passives, Promoters Colleague Friendliness Meeting Customer Needs
Retail: Supermarket 317
53.6
5.0%
36.3%
58.7%
81.7%
88.0%
Retail: Other 135
31.1
14.8%
39.3%
45.9%
74.5%
83.2%
Retail: PFS 53
77.4
3.8%
15.1%
81.1%
87.2%
91.5%
Retail: High Street / Department 182
64.8
8.2%
18.7%
73.1%
84.8%
87.9%
Retail: Luxury 8
50.0
25.0%
0.0%
75.0%
81.3%
78.8%

Data based on 695 responses, submitted between 1st July 2025 and 25th January 2026.
Most recent report submitted 24th January 2026 at 16:02

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st
77.4
n=53
Retail: PFS
2nd
64.8
n=182
Retail: High Street / Department
3rd
53.6
n=317
Retail: Supermarket
4th
50.0
n=8
Retail: Luxury
5th
31.1
n=135
Retail: Other

Colleague Friendliness

Overall, how friendly were the staff?

1st
87.2%
n=53
Retail: PFS
2nd
84.8%
n=182
Retail: High Street / Department
3rd
81.7%
n=317
Retail: Supermarket
4th
81.3%
n=8
Retail: Luxury
5th
74.5%
n=135
Retail: Other

Meeting Customer Needs

Were your needs met?

1st
91.5%
n=53
Retail: PFS
2nd
88.0%
n=317
Retail: Supermarket
3rd
87.9%
n=182
Retail: High Street / Department
4th
83.2%
n=135
Retail: Other
5th
78.8%
n=8
Retail: Luxury