ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Retail

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Retail: Supermarket	316	53.8	5.1% 36.1% 58.9%	81.7%	88.0%
Retail: Other	135	31.1	14.8% 39.3% 45.9%	74.5%	83.2%
Retail: PFS	54	77.8	3.7% 14.8% 81.5%	87.2%	91.5%
Retail: High Street / Department	180	64.4	8.3% 18.9% 72.8%	84.7%	87.8%
Retail: Luxury	8	50.0	25.0% 0.0% 75.0%	81.3%	78.8%

Data based on 693 responses, submitted between 1st July 2025 and 23rd January 2026.
Most recent report submitted 22nd January 2026 at 15:25

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

77.8
n=54

Retail: PFS

2nd

64.4
n=180

Retail: High Street / Department

3rd

53.8
n=316

Retail: Supermarket

4th

50.0
n=8

Retail: Luxury

5th

31.1
n=135

Retail: Other

Colleague Friendliness

Overall, how friendly were the staff?

1st

87.2%
n=54

Retail: PFS

2nd

84.7%
n=180

Retail: High Street / Department

3rd

81.7%
n=316

Retail: Supermarket

4th

81.3%
n=8

Retail: Luxury

5th

74.5%
n=135

Retail: Other

Meeting Customer Needs

Were your needs met?

1st

91.5%
n=54

Retail: PFS

2nd

88.0%
n=316

Retail: Supermarket

3rd

87.8%
n=180

Retail: High Street / Department

4th

83.2%
n=135

Retail: Other

5th

78.8%
n=8