ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Pulse

Retail

Summary

Sector n= Net Promoter Score Detractors, Passives, Promoters Colleague Friendliness Meeting Customer Needs
Retail: Supermarket 297
55.2
5.1%
34.7%
60.3%
81.6%
88.0%
Retail: Other 134
30.6
14.9%
39.6%
45.5%
74.4%
83.1%
Retail: PFS 52
76.9
3.8%
15.4%
80.8%
87.1%
91.5%
Retail: High Street / Department 172
64.5
8.7%
18.0%
73.3%
84.6%
87.8%
Retail: Luxury 8
50.0
25.0%
0.0%
75.0%
81.3%
78.8%

Data based on 663 responses, submitted between 1st July 2025 and 17th January 2026.
Most recent report submitted 15th January 2026 at 19:22

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st
76.9
n=52
Retail: PFS
2nd
64.5
n=172
Retail: High Street / Department
3rd
55.2
n=297
Retail: Supermarket
4th
50.0
n=8
Retail: Luxury
5th
30.6
n=134
Retail: Other

Colleague Friendliness

Overall, how friendly were the staff?

1st
87.1%
n=52
Retail: PFS
2nd
84.6%
n=172
Retail: High Street / Department
3rd
81.6%
n=297
Retail: Supermarket
4th
81.3%
n=8
Retail: Luxury
5th
74.4%
n=134
Retail: Other

Meeting Customer Needs

Were your needs met?

1st
91.5%
n=52
Retail: PFS
2nd
88.0%
n=297
Retail: Supermarket
3rd
87.8%
n=172
Retail: High Street / Department
4th
83.1%
n=134
Retail: Other
5th
78.8%
n=8
Retail: Luxury