ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Pulse

Retail

Summary

Sector n= Net Promoter Score Detractors, Passives, Promoters Colleague Friendliness Meeting Customer Needs
Retail: Supermarket 290
54.5
5.2%
35.2%
59.7%
81.3%
87.9%
Retail: Other 129
29.5
15.5%
39.5%
45.0%
73.7%
82.6%
Retail: PFS 49
81.6
2.0%
14.3%
83.7%
88.0%
92.7%
Retail: High Street / Department 163
65.6
8.0%
18.4%
73.6%
85.5%
88.3%
Retail: Luxury 8
50.0
25.0%
0.0%
75.0%
81.3%
78.8%

Data based on 639 responses, submitted between 1st July 2025 and 8th January 2026.
Most recent report submitted 7th January 2026 at 18:41

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st
81.6
n=49
Retail: PFS
2nd
65.6
n=163
Retail: High Street / Department
3rd
54.5
n=290
Retail: Supermarket
4th
50.0
n=8
Retail: Luxury
5th
29.5
n=129
Retail: Other

Colleague Friendliness

Overall, how friendly were the staff?

1st
88.0%
n=49
Retail: PFS
2nd
85.5%
n=163
Retail: High Street / Department
3rd
81.3%
n=290
Retail: Supermarket
4th
81.3%
n=8
Retail: Luxury
5th
73.7%
n=129
Retail: Other

Meeting Customer Needs

Were your needs met?

1st
92.7%
n=49
Retail: PFS
2nd
88.3%
n=163
Retail: High Street / Department
3rd
87.9%
n=290
Retail: Supermarket
4th
82.6%
n=129
Retail: Other
5th
78.8%
n=8
Retail: Luxury