ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Retail

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Retail: Supermarket	324	53.4	4.9% 36.7% 58.3%	80.6%	87.9%
Retail: Other	141	29.1	17.0% 36.9% 46.1%	73.6%	82.6%
Retail: PFS	55	72.7	1.8% 23.6% 74.5%	87.3%	91.6%
Retail: Luxury	11	45.5	27.3% 0.0% 72.7%	77.3%	75.5%
Retail: High Street / Department	166	60.8	8.4% 22.3% 69.3%	84.8%	87.5%

Data based on 697 responses, submitted between 1st June 2025 and 21st December 2025.
Most recent report submitted 20th December 2025 at 12:28

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

72.7
n=55

Retail: PFS

2nd

60.8
n=166

Retail: High Street / Department

3rd

53.4
n=324

Retail: Supermarket

4th

45.5
n=11

Retail: Luxury

5th

29.1
n=141

Retail: Other

Colleague Friendliness

Overall, how friendly were the staff?

1st

87.3%
n=55

Retail: PFS

2nd

84.8%
n=166

Retail: High Street / Department

3rd

80.6%
n=324

Retail: Supermarket

4th

77.3%
n=11

Retail: Luxury

5th

73.6%
n=141

Retail: Other

Meeting Customer Needs

Were your needs met?

1st

91.6%
n=55

Retail: PFS

2nd

87.9%
n=324

Retail: Supermarket

3rd

87.5%
n=166

Retail: High Street / Department

4th

82.6%
n=141

Retail: Other

5th

75.5%
n=11