ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Pulse

Retail

Summary

Sector n= Net Promoter Score Detractors, Passives, Promoters Colleague Friendliness Meeting Customer Needs
Retail: Supermarket 304
53.9
4.9%
36.2%
58.9%
80.8%
87.7%
Retail: Other 112
30.4
19.6%
30.4%
50.0%
72.7%
82.6%
Retail: PFS 51
72.5
2.0%
23.5%
74.5%
86.9%
91.4%
Retail: Luxury 10
40.0
30.0%
0.0%
70.0%
76.0%
73.0%
Retail: High Street / Department 148
63.5
7.4%
21.6%
70.9%
85.1%
87.7%

Data based on 625 responses, submitted between 1st June 2025 and 7th December 2025.
Most recent report submitted 6th December 2025 at 17:34

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st
72.5
n=51
Retail: PFS
2nd
63.5
n=148
Retail: High Street / Department
3rd
53.9
n=304
Retail: Supermarket
4th
40.0
n=10
Retail: Luxury
5th
30.4
n=112
Retail: Other

Colleague Friendliness

Overall, how friendly were the staff?

1st
86.9%
n=51
Retail: PFS
2nd
85.1%
n=148
Retail: High Street / Department
3rd
80.8%
n=304
Retail: Supermarket
4th
76.0%
n=10
Retail: Luxury
5th
72.7%
n=112
Retail: Other

Meeting Customer Needs

Were your needs met?

1st
91.4%
n=51
Retail: PFS
2nd
87.7%
n=148
Retail: High Street / Department
3rd
87.7%
n=304
Retail: Supermarket
4th
82.6%
n=112
Retail: Other
5th
73.0%
n=10
Retail: Luxury