ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Retail

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Retail: Supermarket	324	50.9	4.9% 39.2% 55.9%	79.5%	88.0%
Retail: Other	121	35.5	18.2% 28.1% 53.7%	72.4%	84.7%
Retail: High Street / Department	145	65.5	5.5% 23.4% 71.0%	85.2%	87.5%
Retail: PFS	48	72.9	2.1% 22.9% 75.0%	86.7%	91.3%
Retail: Luxury	8	25.0	37.5% 0.0% 62.5%	70.0%	66.3%

Data based on 646 responses, submitted between 1st May 2025 and 18th November 2025.
Most recent report submitted 14th November 2025 at 16:39

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

72.9
n=48

Retail: PFS

2nd

65.5
n=145

Retail: High Street / Department

3rd

50.9
n=324

Retail: Supermarket

4th

35.5
n=121

Retail: Other

5th

25.0
n=8

Retail: Luxury

Colleague Friendliness

Overall, how friendly were the staff?

1st

86.7%
n=48

Retail: PFS

2nd

85.2%
n=145

Retail: High Street / Department

3rd

79.5%
n=324

Retail: Supermarket

4th

72.4%
n=121

Retail: Other

5th

70.0%
n=8

Retail: Luxury

Meeting Customer Needs

Were your needs met?

1st

91.3%
n=48

Retail: PFS

2nd

88.0%
n=324

Retail: Supermarket

3rd

87.5%
n=145

Retail: High Street / Department

4th

84.7%
n=121

Retail: Other

5th

66.3%
n=8