ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Pulse

Retail

Summary

Sector n= Net Promoter Score Detractors, Passives, Promoters Colleague Friendliness Meeting Customer Needs
Retail: Supermarket 309
51.1
4.9%
39.2%
56.0%
79.4%
88.5%
Retail: Other 113
38.9
16.8%
27.4%
55.8%
73.3%
85.8%
Retail: High Street / Department 145
65.5
5.5%
23.4%
71.0%
85.2%
87.5%
Retail: PFS 45
73.3
2.2%
22.2%
75.6%
87.6%
91.3%
Retail: Luxury 8
25.0
37.5%
0.0%
62.5%
70.0%
66.3%

Data based on 620 responses, submitted between 1st May 2025 and 2nd November 2025.
Most recent report submitted 1st November 2025 at 09:47

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st
73.3
n=45
Retail: PFS
2nd
65.5
n=145
Retail: High Street / Department
3rd
51.1
n=309
Retail: Supermarket
4th
38.9
n=113
Retail: Other
5th
25.0
n=8
Retail: Luxury

Colleague Friendliness

Overall, how friendly were the staff?

1st
87.6%
n=45
Retail: PFS
2nd
85.2%
n=145
Retail: High Street / Department
3rd
79.4%
n=309
Retail: Supermarket
4th
73.3%
n=113
Retail: Other
5th
70.0%
n=8
Retail: Luxury

Meeting Customer Needs

Were your needs met?

1st
91.3%
n=45
Retail: PFS
2nd
88.5%
n=309
Retail: Supermarket
3rd
87.5%
n=145
Retail: High Street / Department
4th
85.8%
n=113
Retail: Other
5th
66.3%
n=8
Retail: Luxury