ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Retail

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Retail: PFS	48	68.8	2.1% 27.1% 70.8%	87.5%	90.8%
Retail: Supermarket	330	50.9	5.5% 38.2% 56.4%	79.7%	88.0%
Retail: High Street / Department	151	65.6	5.3% 23.8% 70.9%	84.8%	86.4%
Retail: Other	130	40.0	16.2% 27.7% 56.2%	74.5%	84.9%
Retail: Luxury	8	25.0	37.5% 0.0% 62.5%	70.0%	66.3%

Data based on 667 responses, submitted between 1st April 2025 and 21st October 2025.
Most recent report submitted 20th October 2025 at 17:53

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

68.8
n=48

Retail: PFS

2nd

65.6
n=151

Retail: High Street / Department

3rd

50.9
n=330

Retail: Supermarket

4th

40.0
n=130

Retail: Other

5th

25.0
n=8

Retail: Luxury

Colleague Friendliness

Overall, how friendly were the staff?

1st

87.5%
n=48

Retail: PFS

2nd

84.8%
n=151

Retail: High Street / Department

3rd

79.7%
n=330

Retail: Supermarket

4th

74.5%
n=130

Retail: Other

5th

70.0%
n=8

Retail: Luxury

Meeting Customer Needs

Were your needs met?

1st

90.8%
n=48

Retail: PFS

2nd

88.0%
n=330

Retail: Supermarket

3rd

86.4%
n=151

Retail: High Street / Department

4th

84.9%
n=130

Retail: Other

5th

66.3%
n=8