ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Pulse

Retail

Summary

Sector n= Net Promoter Score Detractors, Passives, Promoters Colleague Friendliness Meeting Customer Needs
Retail: Supermarket 353
40.5
5.4%
48.7%
45.9%
77.9%
86.0%
Retail: Other 142
47.2
9.2%
34.5%
56.3%
77.0%
87.9%
Retail: High Street / Department 181
41.4
7.7%
43.1%
49.2%
80.9%
82.8%
Retail: PFS 56
66.1
1.8%
30.4%
67.9%
87.0%
87.9%
Retail: Luxury 5
20.0
40.0%
0.0%
60.0%
66.0%
66.0%

Data based on 737 responses, submitted between 1st February 2025 and 12th August 2025.
Most recent report submitted 11th August 2025 at 19:09

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st
66.1
n=56
Retail: PFS
2nd
47.2
n=142
Retail: Other
3rd
41.4
n=181
Retail: High Street / Department
4th
40.5
n=353
Retail: Supermarket
5th
20.0
n=5
Retail: Luxury

Colleague Friendliness

Overall, how friendly were the staff?

1st
87.0%
n=56
Retail: PFS
2nd
80.9%
n=181
Retail: High Street / Department
3rd
77.9%
n=353
Retail: Supermarket
4th
77.0%
n=142
Retail: Other
5th
66.0%
n=5
Retail: Luxury

Meeting Customer Needs

Were your needs met?

1st
87.9%
n=142
Retail: Other
2nd
87.9%
n=56
Retail: PFS
3rd
86.0%
n=353
Retail: Supermarket
4th
82.8%
n=181
Retail: High Street / Department
5th
66.0%
n=5
Retail: Luxury