ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Retail

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Retail: Supermarket	392	37.5	4.3% 53.8% 41.8%	78.2%	84.6%
Retail: PFS	53	62.3	0.0% 37.7% 62.3%	86.4%	86.6%
Retail: Other	148	43.2	11.5% 33.8% 54.7%	75.8%	85.7%
Retail: High Street / Department	222	37.8	7.7% 46.8% 45.5%	80.2%	81.5%
Retail: Luxury	9	44.4	22.2% 11.1% 66.7%	75.6%	74.4%

Data based on 824 responses, submitted between 1st December 2024 and 29th June 2025.
Most recent report submitted 28th June 2025 at 12:33

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

62.3
n=53

Retail: PFS

2nd

44.4
n=9

Retail: Luxury

3rd

43.2
n=148

Retail: Other

4th

37.8
n=222

Retail: High Street / Department

5th

37.5
n=392

Retail: Supermarket

Colleague Friendliness

Overall, how friendly were the staff?

1st

86.4%
n=53

Retail: PFS

2nd

80.2%
n=222

Retail: High Street / Department

3rd

78.2%
n=392

Retail: Supermarket

4th

75.8%
n=148

Retail: Other

5th

75.6%
n=9

Retail: Luxury

Meeting Customer Needs

Were your needs met?

1st

86.6%
n=53

Retail: PFS

2nd

85.7%
n=148

Retail: Other

3rd

84.6%
n=392

Retail: Supermarket

4th

81.5%
n=222

Retail: High Street / Department

5th

74.4%
n=9