ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Retail

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Retail: High Street / Department	320	31.6	9.4% 49.7% 40.9%	79.3%	81.1%
Retail: Other	166	34.9	10.2% 44.6% 45.2%	76.9%	84.5%
Retail: Supermarket	412	35.2	4.4% 56.1% 39.6%	78.9%	83.1%
Retail: PFS	56	67.9	0.0% 32.1% 67.9%	87.3%	87.0%
Retail: Luxury	11	54.5	18.2% 9.1% 72.7%	86.4%	80.9%

Data based on 965 responses, submitted between 1st October 2024 and 26th April 2025.
Most recent report submitted 25th April 2025 at 08:12

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

67.9
n=56

Retail: PFS

2nd

54.5
n=11

Retail: Luxury

3rd

35.2
n=412

Retail: Supermarket

4th

34.9
n=166

Retail: Other

5th

31.6
n=320

Retail: High Street / Department

Colleague Friendliness

Overall, how friendly were the staff?

1st

87.3%
n=56

Retail: PFS

2nd

86.4%
n=11

Retail: Luxury

3rd

79.3%
n=320

Retail: High Street / Department

4th

78.9%
n=412

Retail: Supermarket

5th

76.9%
n=166

Retail: Other

Meeting Customer Needs

Were your needs met?

1st

87.0%
n=56

Retail: PFS

2nd

84.5%
n=166

Retail: Other

3rd

83.1%
n=412

Retail: Supermarket

4th

81.1%
n=320

Retail: High Street / Department

5th

80.9%
n=11