ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Retail

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Retail: High Street / Department	319	31.3	9.4% 49.8% 40.8%	79.3%	81.1%
Retail: Other	159	32.1	11.3% 45.3% 43.4%	76.4%	84.4%
Retail: Supermarket	404	34.7	4.5% 56.4% 39.1%	78.8%	83.0%
Retail: PFS	53	66.0	0.0% 34.0% 66.0%	86.6%	86.4%
Retail: Luxury	11	54.5	18.2% 9.1% 72.7%	86.4%	80.9%

Data based on 946 responses, submitted between 1st October 2024 and 20th April 2025.
Most recent report submitted 19th April 2025 at 16:50

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

66.0
n=53

Retail: PFS

2nd

54.5
n=11

Retail: Luxury

3rd

34.7
n=404

Retail: Supermarket

4th

32.1
n=159

Retail: Other

5th

31.3
n=319

Retail: High Street / Department

Colleague Friendliness

Overall, how friendly were the staff?

1st

86.6%
n=53

Retail: PFS

2nd

86.4%
n=11

Retail: Luxury

3rd

79.3%
n=319

Retail: High Street / Department

4th

78.8%
n=404

Retail: Supermarket

5th

76.4%
n=159

Retail: Other

Meeting Customer Needs

Were your needs met?

1st

86.4%
n=53

Retail: PFS

2nd

84.4%
n=159

Retail: Other

3rd

83.0%
n=404

Retail: Supermarket

4th

81.1%
n=319

Retail: High Street / Department

5th

80.9%
n=11