ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Retail

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Retail: High Street / Department	303	29.4	9.9% 50.8% 39.3%	78.9%	81.1%
Retail: Other	152	32.9	10.5% 46.1% 43.4%	76.8%	84.7%
Retail: Supermarket	379	33.8	4.0% 58.3% 37.7%	78.7%	82.9%
Retail: PFS	45	71.1	0.0% 28.9% 71.1%	87.1%	86.9%
Retail: Luxury	11	54.5	18.2% 9.1% 72.7%	86.4%	80.9%

Data based on 890 responses, submitted between 1st October 2024 and 1st April 2025.
Most recent report submitted 31st March 2025 at 20:49

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

71.1
n=45

Retail: PFS

2nd

54.5
n=11

Retail: Luxury

3rd

33.8
n=379

Retail: Supermarket

4th

32.9
n=152

Retail: Other

5th

29.4
n=303

Retail: High Street / Department

Colleague Friendliness

Overall, how friendly were the staff?

1st

87.1%
n=45

Retail: PFS

2nd

86.4%
n=11

Retail: Luxury

3rd

78.9%
n=303

Retail: High Street / Department

4th

78.7%
n=379

Retail: Supermarket

5th

76.8%
n=152

Retail: Other

Meeting Customer Needs

Were your needs met?

1st

86.9%
n=45

Retail: PFS

2nd

84.7%
n=152

Retail: Other

3rd

82.9%
n=379

Retail: Supermarket

4th

81.1%
n=303

Retail: High Street / Department

5th

80.9%
n=11