ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Leisure and Hospitality

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Transport & Travel	26	3.8	34.6% 26.9% 38.5%	62.3%	67.3%
Health & Beauty	73	75.3	5.5% 13.7% 80.8%	91.8%	91.2%
Hospitality: Food & Drink	111	37.8	13.5% 35.1% 51.4%	81.0%	82.4%
Hospitality: Accommodation	12	41.7	16.7% 25.0% 58.3%	80.0%	91.0%
Leisure	22	72.7	4.5% 18.2% 77.3%	90.5%	88.5%

Data based on 244 responses, submitted between 1st November 2025 and 14th May 2026.
Most recent report submitted 13th May 2026 at 11:00

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

75.3
n=73

Health & Beauty

2nd

72.7
n=22

Leisure

3rd

41.7
n=12

Hospitality: Accommodation

4th

37.8
n=111

Hospitality: Food & Drink

5th

3.8
n=26

Transport & Travel

Colleague Friendliness

Overall, how friendly were the staff?

1st

91.8%
n=73

Health & Beauty

2nd

90.5%
n=22

Leisure

3rd

81.0%
n=111

Hospitality: Food & Drink

4th

80.0%
n=12

Hospitality: Accommodation

5th

62.3%
n=26

Transport & Travel

Meeting Customer Needs

Were your needs met?

1st

91.2%
n=65

Health & Beauty

2nd

91.0%
n=10

Hospitality: Accommodation

3rd

88.5%
n=13

Leisure

4th

82.4%
n=101

Hospitality: Food & Drink

5th

67.3%
n=22