ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Pulse

Leisure and Hospitality

Summary

Sector n= Net Promoter Score Detractors, Passives, Promoters Colleague Friendliness Meeting Customer Needs
Hospitality: Food & Drink 148
35.1
14.9%
35.1%
50.0%
79.9%
83.2%
Hospitality: Accommodation 17
52.9
11.8%
23.5%
64.7%
78.8%
94.7%
Health & Beauty 93
76.3
4.3%
15.1%
80.6%
90.8%
92.3%
Transport & Travel 30
3.3
36.7%
23.3%
40.0%
66.0%
70.3%
Leisure 20
75.0
5.0%
15.0%
80.0%
89.0%
90.0%

Data based on 308 responses, submitted between 1st September 2025 and 22nd March 2026.
Most recent report submitted 21st March 2026 at 11:48

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st
76.3
n=93
Health & Beauty
2nd
75.0
n=20
Leisure
3rd
52.9
n=17
Hospitality: Accommodation
4th
35.1
n=148
Hospitality: Food & Drink
5th
3.3
n=30
Transport & Travel

Colleague Friendliness

Overall, how friendly were the staff?

1st
90.8%
n=93
Health & Beauty
2nd
89.0%
n=20
Leisure
3rd
79.9%
n=148
Hospitality: Food & Drink
4th
78.8%
n=17
Hospitality: Accommodation
5th
66.0%
n=30
Transport & Travel

Meeting Customer Needs

Were your needs met?

1st
94.7%
n=17
Hospitality: Accommodation
2nd
92.3%
n=93
Health & Beauty
3rd
90.0%
n=20
Leisure
4th
83.2%
n=148
Hospitality: Food & Drink
5th
70.3%
n=30
Transport & Travel