ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Leisure and Hospitality

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Hospitality: Food & Drink	133	34.6	15.0% 35.3% 49.6%	79.6%	82.9%
Hospitality: Accommodation	15	53.3	13.3% 20.0% 66.7%	79.3%	95.3%
Health & Beauty	85	75.3	4.7% 15.3% 80.0%	90.8%	91.9%
Transport & Travel	29	6.9	34.5% 24.1% 41.4%	68.3%	72.8%
Leisure	19	73.7	5.3% 15.8% 78.9%	88.4%	89.5%

Data based on 281 responses, submitted between 1st September 2025 and 4th March 2026.
Most recent report submitted 28th February 2026 at 19:46

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

75.3
n=85

Health & Beauty

2nd

73.7
n=19

Leisure

3rd

53.3
n=15

Hospitality: Accommodation

4th

34.6
n=133

Hospitality: Food & Drink

5th

6.9
n=29

Transport & Travel

Colleague Friendliness

Overall, how friendly were the staff?

1st

90.8%
n=85

Health & Beauty

2nd

88.4%
n=19

Leisure

3rd

79.6%
n=133

Hospitality: Food & Drink

4th

79.3%
n=15

Hospitality: Accommodation

5th

68.3%
n=29

Transport & Travel

Meeting Customer Needs

Were your needs met?

1st

95.3%
n=15

Hospitality: Accommodation

2nd

91.9%
n=85

Health & Beauty

3rd

89.5%
n=19

Leisure

4th

82.9%
n=133

Hospitality: Food & Drink

5th

72.8%
n=29