ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Pulse

Leisure and Hospitality

Summary

Sector n= Net Promoter Score Detractors, Passives, Promoters Colleague Friendliness Meeting Customer Needs
Transport & Travel 34
20.6
29.4%
20.6%
50.0%
68.5%
76.8%
Health & Beauty 92
76.1
4.3%
15.2%
80.4%
90.9%
92.0%
Hospitality: Food & Drink 140
37.1
13.6%
35.7%
50.7%
80.1%
83.5%
Leisure 21
61.9
4.8%
28.6%
66.7%
87.1%
86.7%
Hospitality: Accommodation 15
66.7
13.3%
6.7%
80.0%
86.0%
95.3%

Data based on 302 responses, submitted between 1st August 2025 and 15th February 2026.
Most recent report submitted 13th February 2026 at 18:32

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st
76.1
n=92
Health & Beauty
2nd
66.7
n=15
Hospitality: Accommodation
3rd
61.9
n=21
Leisure
4th
37.1
n=140
Hospitality: Food & Drink
5th
20.6
n=34
Transport & Travel

Colleague Friendliness

Overall, how friendly were the staff?

1st
90.9%
n=92
Health & Beauty
2nd
87.1%
n=21
Leisure
3rd
86.0%
n=15
Hospitality: Accommodation
4th
80.1%
n=140
Hospitality: Food & Drink
5th
68.5%
n=34
Transport & Travel

Meeting Customer Needs

Were your needs met?

1st
95.3%
n=15
Hospitality: Accommodation
2nd
92.0%
n=92
Health & Beauty
3rd
86.7%
n=21
Leisure
4th
83.5%
n=140
Hospitality: Food & Drink
5th
76.8%
n=34
Transport & Travel