ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Leisure and Hospitality

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Transport & Travel	42	31.0	23.8% 21.4% 54.8%	71.9%	79.8%
Health & Beauty	98	76.5	3.1% 17.3% 79.6%	91.4%	92.8%
Hospitality: Food & Drink	169	40.8	11.8% 35.5% 52.7%	81.2%	84.3%
Hospitality: Accommodation	25	76.0	8.0% 8.0% 84.0%	86.8%	94.0%
Leisure	35	71.4	2.9% 22.9% 74.3%	89.1%	87.1%

Data based on 369 responses, submitted between 1st July 2025 and 25th January 2026.
Most recent report submitted 23rd January 2026 at 11:50

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

76.5
n=98

Health & Beauty

2nd

76.0
n=25

Hospitality: Accommodation

3rd

71.4
n=35

Leisure

4th

40.8
n=169

Hospitality: Food & Drink

5th

31.0
n=42

Transport & Travel

Colleague Friendliness

Overall, how friendly were the staff?

1st

91.4%
n=98

Health & Beauty

2nd

89.1%
n=35

Leisure

3rd

86.8%
n=25

Hospitality: Accommodation

4th

81.2%
n=169

Hospitality: Food & Drink

5th

71.9%
n=42

Transport & Travel

Meeting Customer Needs

Were your needs met?

1st

94.0%
n=25

Hospitality: Accommodation

2nd

92.8%
n=98

Health & Beauty

3rd

87.1%
n=35

Leisure

4th

84.3%
n=169

Hospitality: Food & Drink

5th

79.8%
n=42