ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Leisure and Hospitality

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Health & Beauty	87	79.3	2.3% 16.1% 81.6%	89.8%	92.1%
Leisure	44	75.0	2.3% 20.5% 77.3%	87.7%	86.6%
Hospitality: Food & Drink	161	46.0	9.9% 34.2% 55.9%	81.6%	86.1%
Hospitality: Accommodation	23	91.3	0.0% 8.7% 91.3%	89.6%	96.5%
Transport & Travel	36	58.3	13.9% 13.9% 72.2%	79.2%	86.4%

Data based on 351 responses, submitted between 1st May 2025 and 2nd November 2025.
Most recent report submitted 31st October 2025 at 14:43

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

91.3
n=23

Hospitality: Accommodation

2nd

79.3
n=87

Health & Beauty

3rd

75.0
n=44

Leisure

4th

58.3
n=36

Transport & Travel

5th

46.0
n=161

Hospitality: Food & Drink

Colleague Friendliness

Overall, how friendly were the staff?

1st

89.8%
n=87

Health & Beauty

2nd

89.6%
n=23

Hospitality: Accommodation

3rd

87.7%
n=44

Leisure

4th

81.6%
n=161

Hospitality: Food & Drink

5th

79.2%
n=36

Transport & Travel

Meeting Customer Needs

Were your needs met?

1st

96.5%
n=23

Hospitality: Accommodation

2nd

92.1%
n=87

Health & Beauty

3rd

86.6%
n=44

Leisure

4th

86.4%
n=36

Transport & Travel

5th

86.1%
n=161