ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Leisure and Hospitality

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Health & Beauty	87	78.2	3.4% 14.9% 81.6%	89.5%	90.3%
Leisure	48	77.1	2.1% 18.8% 79.2%	89.2%	84.6%
Hospitality: Food & Drink	185	45.4	9.2% 36.2% 54.6%	82.1%	85.6%
Hospitality: Accommodation	29	86.2	0.0% 13.8% 86.2%	87.2%	94.1%
Transport & Travel	37	62.2	10.8% 16.2% 73.0%	79.2%	89.7%

Data based on 386 responses, submitted between 1st March 2025 and 15th September 2025.
Most recent report submitted 14th September 2025 at 11:39

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

86.2
n=29

Hospitality: Accommodation

2nd

78.2
n=87

Health & Beauty

3rd

77.1
n=48

Leisure

4th

62.2
n=37

Transport & Travel

5th

45.4
n=185

Hospitality: Food & Drink

Colleague Friendliness

Overall, how friendly were the staff?

1st

89.5%
n=87

Health & Beauty

2nd

89.2%
n=48

Leisure

3rd

87.2%
n=29

Hospitality: Accommodation

4th

82.1%
n=185

Hospitality: Food & Drink

5th

79.2%
n=37

Transport & Travel

Meeting Customer Needs

Were your needs met?

1st

94.1%
n=29

Hospitality: Accommodation

2nd

90.3%
n=87

Health & Beauty

3rd

89.7%
n=37

Transport & Travel

4th

85.6%
n=185

Hospitality: Food & Drink

5th

84.6%
n=48