ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Leisure and Hospitality

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Hospitality: Food & Drink	197	40.1	10.2% 39.6% 50.3%	80.6%	85.2%
Health & Beauty	90	72.2	3.3% 21.1% 75.6%	88.4%	89.6%
Hospitality: Accommodation	26	84.6	0.0% 15.4% 84.6%	87.7%	93.1%
Leisure	48	79.2	2.1% 16.7% 81.3%	89.6%	85.0%
Transport & Travel	36	61.1	11.1% 16.7% 72.2%	78.6%	89.7%

Data based on 397 responses, submitted between 1st February 2025 and 12th August 2025.
Most recent report submitted 11th August 2025 at 10:45

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

84.6
n=26

Hospitality: Accommodation

2nd

79.2
n=48

Leisure

3rd

72.2
n=90

Health & Beauty

4th

61.1
n=36

Transport & Travel

5th

40.1
n=197

Hospitality: Food & Drink

Colleague Friendliness

Overall, how friendly were the staff?

1st

89.6%
n=48

Leisure

2nd

88.4%
n=90

Health & Beauty

3rd

87.7%
n=26

Hospitality: Accommodation

4th

80.6%
n=197

Hospitality: Food & Drink

5th

78.6%
n=36

Transport & Travel

Meeting Customer Needs

Were your needs met?

1st

93.1%
n=26

Hospitality: Accommodation

2nd

89.7%
n=36

Transport & Travel

3rd

89.6%
n=90

Health & Beauty

4th

85.2%
n=197

Hospitality: Food & Drink

5th

85.0%
n=48