ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Leisure and Hospitality

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Transport & Travel	24	54.2	16.7% 12.5% 70.8%	77.9%	87.5%
Health & Beauty	92	75.0	2.2% 20.7% 77.2%	88.0%	90.4%
Hospitality: Food & Drink	186	36.0	9.7% 44.6% 45.7%	79.4%	84.9%
Hospitality: Accommodation	17	82.4	0.0% 17.6% 82.4%	88.2%	93.5%
Leisure	32	81.3	3.1% 12.5% 84.4%	89.1%	85.0%

Data based on 351 responses, submitted between 1st January 2025 and 12th July 2025.
Most recent report submitted 11th July 2025 at 21:42

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

82.4
n=17

Hospitality: Accommodation

2nd

81.3
n=32

Leisure

3rd

75.0
n=92

Health & Beauty

4th

54.2
n=24

Transport & Travel

5th

36.0
n=186

Hospitality: Food & Drink

Colleague Friendliness

Overall, how friendly were the staff?

1st

89.1%
n=32

Leisure

2nd

88.2%
n=17

Hospitality: Accommodation

3rd

88.0%
n=92

Health & Beauty

4th

79.4%
n=186

Hospitality: Food & Drink

5th

77.9%
n=24

Transport & Travel

Meeting Customer Needs

Were your needs met?

1st

93.5%
n=17

Hospitality: Accommodation

2nd

90.4%
n=92

Health & Beauty

3rd

87.5%
n=24

Transport & Travel

4th

85.0%
n=32

Leisure

5th

84.9%
n=186