ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Leisure and Hospitality

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Health & Beauty	93	72.0	2.2% 23.7% 74.2%	87.4%	90.2%
Hospitality: Food & Drink	232	31.5	12.1% 44.4% 43.5%	78.8%	82.7%
Hospitality: Accommodation	19	73.7	0.0% 26.3% 73.7%	86.3%	93.7%
Leisure	30	76.7	3.3% 16.7% 80.0%	88.3%	85.3%
Transport & Travel	13	46.2	15.4% 23.1% 61.5%	79.2%	85.4%

Data based on 387 responses, submitted between 1st November 2024 and 23rd May 2025.
Most recent report submitted 22nd May 2025 at 14:56

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

76.7
n=30

Leisure

2nd

73.7
n=19

Hospitality: Accommodation

3rd

72.0
n=93

Health & Beauty

4th

46.2
n=13

Transport & Travel

5th

31.5
n=232

Hospitality: Food & Drink

Colleague Friendliness

Overall, how friendly were the staff?

1st

88.3%
n=30

Leisure

2nd

87.4%
n=93

Health & Beauty

3rd

86.3%
n=19

Hospitality: Accommodation

4th

79.2%
n=13

Transport & Travel

5th

78.8%
n=232

Hospitality: Food & Drink

Meeting Customer Needs

Were your needs met?

1st

93.7%
n=19

Hospitality: Accommodation

2nd

90.2%
n=93

Health & Beauty

3rd

85.4%
n=13

Transport & Travel

4th

85.3%
n=30

Leisure

5th

82.7%
n=232