ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Leisure and Hospitality

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Health & Beauty	92	69.6	2.2% 26.1% 71.7%	88.3%	90.5%
Leisure	31	77.4	3.2% 16.1% 80.6%	89.4%	86.8%
Hospitality: Food & Drink	241	24.9	13.3% 48.5% 38.2%	77.4%	80.7%
Hospitality: Accommodation	18	61.1	5.6% 27.8% 66.7%	84.4%	91.1%
Transport & Travel	10	20.0	20.0% 40.0% 40.0%	68.0%	78.0%

Data based on 392 responses, submitted between 1st October 2024 and 26th April 2025.
Most recent report submitted 24th April 2025 at 17:38

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

77.4
n=31

Leisure

2nd

69.6
n=92

Health & Beauty

3rd

61.1
n=18

Hospitality: Accommodation

4th

24.9
n=241

Hospitality: Food & Drink

5th

20.0
n=10

Transport & Travel

Colleague Friendliness

Overall, how friendly were the staff?

1st

89.4%
n=31

Leisure

2nd

88.3%
n=92

Health & Beauty

3rd

84.4%
n=18

Hospitality: Accommodation

4th

77.4%
n=241

Hospitality: Food & Drink

5th

68.0%
n=10

Transport & Travel

Meeting Customer Needs

Were your needs met?

1st

91.1%
n=18

Hospitality: Accommodation

2nd

90.5%
n=92

Health & Beauty

3rd

86.8%
n=31

Leisure

4th

80.7%
n=241

Hospitality: Food & Drink

5th

78.0%
n=10