ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Leisure and Hospitality

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Health & Beauty	82	68.3	1.2% 29.3% 69.5%	87.9%	90.0%
Leisure	22	72.7	4.5% 18.2% 77.3%	88.6%	89.5%
Hospitality: Food & Drink	228	23.7	13.2% 50.0% 36.8%	77.0%	80.0%
Hospitality: Accommodation	14	57.1	7.1% 28.6% 64.3%	83.6%	88.6%
Transport & Travel	7	14.3	28.6% 28.6% 42.9%	67.1%	71.4%

Data based on 353 responses, submitted between 1st October 2024 and 1st April 2025.
Most recent report submitted 31st March 2025 at 19:00

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

72.7
n=22

Leisure

2nd

68.3
n=82

Health & Beauty

3rd

57.1
n=14

Hospitality: Accommodation

4th

23.7
n=228

Hospitality: Food & Drink

5th

14.3
n=7

Transport & Travel

Colleague Friendliness

Overall, how friendly were the staff?

1st

88.6%
n=22

Leisure

2nd

87.9%
n=82

Health & Beauty

3rd

83.6%
n=14

Hospitality: Accommodation

4th

77.0%
n=228

Hospitality: Food & Drink

5th

67.1%
n=7

Transport & Travel

Meeting Customer Needs

Were your needs met?

1st

90.0%
n=82

Health & Beauty

2nd

89.5%
n=22

Leisure

3rd

88.6%
n=14

Hospitality: Accommodation

4th

80.0%
n=228

Hospitality: Food & Drink

5th

71.4%
n=7