ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Leisure and Hospitality

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Health & Beauty	71	71.8	1.4% 25.4% 73.2%	89.4%	92.8%
Hospitality: Food & Drink	254	22.0	12.6% 52.8% 34.6%	76.7%	79.8%
Leisure	43	79.1	0.0% 20.9% 79.1%	92.3%	93.3%
Transport & Travel	12	75.0	0.0% 25.0% 75.0%	89.2%	91.7%
Hospitality: Accommodation	16	43.8	12.5% 31.3% 56.3%	83.8%	86.9%

Data based on 396 responses, submitted between 1st August 2024 and 19th February 2025.
Most recent report submitted 17th February 2025 at 10:30

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

79.1
n=43

Leisure

2nd

75.0
n=12

Transport & Travel

3rd

71.8
n=71

Health & Beauty

4th

43.8
n=16

Hospitality: Accommodation

5th

22.0
n=254

Hospitality: Food & Drink

Colleague Friendliness

Overall, how friendly were the staff?

1st

92.3%
n=43

Leisure

2nd

89.4%
n=71

Health & Beauty

3rd

89.2%
n=12

Transport & Travel

4th

83.8%
n=16

Hospitality: Accommodation

5th

76.7%
n=254

Hospitality: Food & Drink

Meeting Customer Needs

Were your needs met?

1st

93.3%
n=43

Leisure

2nd

92.8%
n=71

Health & Beauty

3rd

91.7%
n=12

Transport & Travel

4th

86.9%
n=16

Hospitality: Accommodation

5th

79.8%
n=254