ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Leisure and Hospitality

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Hospitality: Food & Drink	267	18.7	13.9% 53.6% 32.6%	77.1%	78.9%
Leisure	48	72.9	0.0% 27.1% 72.9%	91.0%	91.7%
Health & Beauty	75	78.7	4.0% 13.3% 82.7%	90.7%	93.6%
Hospitality: Accommodation	16	43.8	12.5% 31.3% 56.3%	83.8%	87.5%
Transport & Travel	15	53.3	13.3% 20.0% 66.7%	84.7%	86.0%

Data based on 421 responses, submitted between 1st July 2024 and 13th January 2025.
Most recent report submitted 11th January 2025 at 17:15

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

78.7
n=75

Health & Beauty

2nd

72.9
n=48

Leisure

3rd

53.3
n=15

Transport & Travel

4th

43.8
n=16

Hospitality: Accommodation

5th

18.7
n=267

Hospitality: Food & Drink

Colleague Friendliness

Overall, how friendly were the staff?

1st

91.0%
n=48

Leisure

2nd

90.7%
n=75

Health & Beauty

3rd

84.7%
n=15

Transport & Travel

4th

83.8%
n=16

Hospitality: Accommodation

5th

77.1%
n=267

Hospitality: Food & Drink

Meeting Customer Needs

Were your needs met?

1st

93.6%
n=75

Health & Beauty

2nd

91.7%
n=48

Leisure

3rd

87.5%
n=16

Hospitality: Accommodation

4th

86.0%
n=15

Transport & Travel

5th

78.9%
n=267