ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Leisure and Hospitality

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Hospitality: Food & Drink	243	12.8	12.3% 62.6% 25.1%	73.8%	79.5%
Transport & Travel	37	35.1	2.7% 59.5% 37.8%	72.2%	95.1%
Hospitality: Accommodation	52	53.8	1.9% 42.3% 55.8%	79.6%	93.5%
Leisure	35	48.6	5.7% 40.0% 54.3%	84.0%	87.4%
Health & Beauty	86	77.9	3.5% 15.1% 81.4%	88.5%	88.1%

Data based on 453 responses, submitted between 1st October 2023 and 16th April 2024.
Most recent report submitted 14th April 2024 at 18:00

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

77.9
n=86

Health & Beauty

2nd

53.8
n=52

Hospitality: Accommodation

3rd

48.6
n=35

Leisure

4th

35.1
n=37

Transport & Travel

5th

12.8
n=243

Hospitality: Food & Drink

Colleague Friendliness

Overall, how friendly were the staff?

1st

88.5%
n=86

Health & Beauty

2nd

84.0%
n=35

Leisure

3rd

79.6%
n=52

Hospitality: Accommodation

4th

73.8%
n=243

Hospitality: Food & Drink

5th

72.2%
n=37

Transport & Travel

Meeting Customer Needs

Were your needs met?

1st

95.1%
n=37

Transport & Travel

2nd

93.5%
n=52

Hospitality: Accommodation

3rd

88.1%
n=86

Health & Beauty

4th

87.4%
n=35

Leisure

5th

79.5%
n=243