ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Retail

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Retail: Supermarket	319	52.0	4.7% 38.6% 56.7%	79.8%	88.4%
Retail: Other	119	37.0	17.6% 27.7% 54.6%	72.5%	85.0%
Retail: High Street / Department	145	65.5	5.5% 23.4% 71.0%	85.2%	87.5%
Retail: PFS	47	74.5	2.1% 21.3% 76.6%	87.0%	91.7%
Retail: Luxury	8	25.0	37.5% 0.0% 62.5%	70.0%	66.3%

Data based on 638 responses, submitted between 1st May 2025 and 14th November 2025.
Most recent report submitted 13th November 2025 at 10:58

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

74.5
n=47

Retail: PFS

2nd

65.5
n=145

Retail: High Street / Department

3rd

52.0
n=319

Retail: Supermarket

4th

37.0
n=119

Retail: Other

5th

25.0
n=8

Retail: Luxury

Colleague Friendliness

Overall, how friendly were the staff?

1st

87.0%
n=47

Retail: PFS

2nd

85.2%
n=145

Retail: High Street / Department

3rd

79.8%
n=319

Retail: Supermarket

4th

72.5%
n=119

Retail: Other

5th

70.0%
n=8

Retail: Luxury

Meeting Customer Needs

Were your needs met?

1st

91.7%
n=47

Retail: PFS

2nd

88.4%
n=319

Retail: Supermarket

3rd

87.5%
n=145

Retail: High Street / Department

4th

85.0%
n=119

Retail: Other

5th

66.3%
n=8