ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Leisure and Hospitality

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Health & Beauty	93	77.4	2.2% 18.3% 79.6%	89.8%	91.8%
Leisure	46	73.9	2.2% 21.7% 76.1%	88.3%	86.3%
Hospitality: Food & Drink	170	45.9	10.0% 34.1% 55.9%	82.0%	85.9%
Hospitality: Accommodation	26	76.9	7.7% 7.7% 84.6%	88.8%	94.2%
Transport & Travel	46	41.3	21.7% 15.2% 63.0%	75.4%	82.0%

Data based on 381 responses, submitted between 1st May 2025 and 14th November 2025.
Most recent report submitted 11th November 2025 at 20:37

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

77.4
n=93

Health & Beauty

2nd

76.9
n=26

Hospitality: Accommodation

3rd

73.9
n=46

Leisure

4th

45.9
n=170

Hospitality: Food & Drink

5th

41.3
n=46

Transport & Travel

Colleague Friendliness

Overall, how friendly were the staff?

1st

89.8%
n=93

Health & Beauty

2nd

88.8%
n=26

Hospitality: Accommodation

3rd

88.3%
n=46

Leisure

4th

82.0%
n=170

Hospitality: Food & Drink

5th

75.4%
n=46

Transport & Travel

Meeting Customer Needs

Were your needs met?

1st

94.2%
n=26

Hospitality: Accommodation

2nd

91.8%
n=93

Health & Beauty

3rd

86.3%
n=46

Leisure

4th

85.9%
n=170

Hospitality: Food & Drink

5th

82.0%
n=46