ABa Pulse

Our committed Assessor team go above and beyond their normal roles by providing us and our clients with valuable ‘real time’ industry data. The information is captured from a huge range of sectors, based on genuine face to face interactions. All of the ABa Pulse data is taken from non-client assessments captured by our Assessor team whilst they’re out and about, across the whole of the UK. Sharing this data allows us and our clients to benchmark performance, share key insights and to keep our finger on the pulse!

Leisure and Hospitality

Date Range

Summary

Sector	n=	Net Promoter Score	Detractors, Passives, Promoters	Colleague Friendliness	Meeting Customer Needs
Transport & Travel	28	57.1	14.3% 14.3% 71.4%	78.9%	88.2%
Health & Beauty	95	71.6	3.2% 22.1% 74.7%	87.9%	89.8%
Hospitality: Food & Drink	200	38.0	9.5% 43.0% 47.5%	79.7%	84.8%
Hospitality: Accommodation	19	78.9	0.0% 21.1% 78.9%	83.7%	91.1%
Leisure	42	81.0	2.4% 14.3% 83.3%	89.5%	84.8%

Data based on 384 responses, submitted between 1st January 2025 and 19th July 2025.
Most recent report submitted 18th July 2025 at 16:54

Net Promoter Score (NPS)

What is Net Promoter Score

Would you recommend?

Based on the service experience, how likely is it that you would recommend this company/service to friends and family?

1st

81.0
n=42

Leisure

2nd

78.9
n=19

Hospitality: Accommodation

3rd

71.6
n=95

Health & Beauty

4th

57.1
n=28

Transport & Travel

5th

38.0
n=200

Hospitality: Food & Drink

Colleague Friendliness

Overall, how friendly were the staff?

1st

89.5%
n=42

Leisure

2nd

87.9%
n=95

Health & Beauty

3rd

83.7%
n=19

Hospitality: Accommodation

4th

79.7%
n=200

Hospitality: Food & Drink

5th

78.9%
n=28

Transport & Travel

Meeting Customer Needs

Were your needs met?

1st

91.1%
n=19

Hospitality: Accommodation

2nd

89.8%
n=95

Health & Beauty

3rd

88.2%
n=28

Transport & Travel

4th

84.8%
n=200

Hospitality: Food & Drink

5th

84.8%
n=42